Hey,
I’m very excited to talk with you about something related to my favorite subject:
Email marketing or in this case, sending emails: Ever noticed other brands show their logo in your inbox and you think, “Hey, that looks legit…”? If you’ve wondered why your emails don’t get that little trust badge, I’ve got you.
The answer may be hiding in four letters: BIMI.
Let’s dig into it. BIMI makes your brand stand out, earn trust, and stop the fakes.
BIMI isn’t authentication itself.
But when combined with SPF, DKIM, and a properly enforced DMARC (quarantine or reject: no more “none!”),
It lets inboxes like Gmail, Yahoo, and Apple Mail show your verified logo next to your messages.
Prepare an SVG Tiny PS version of your logo, get a Verified Mark Certificate (VMC), and publish a BIMI DNS record.
You can then use a tool like BIMI Inspector to test your setup. It may sound technical, but with a bit of coordination, it’s totally doable, and I help clients through it all the time.
Still sounds like a lot? I get it. That’s why I always say: It isn’t plug-and-play, but once it’s up and running, it pays off.
Why does it matter?
Here’s the breakdown:
- Brand-recognition boost: Your emails instantly stand out
- More trust with recipients: They know it’s really you sending
- Better engagement: Trust equals opens = fewer spam traps
- Protection against spoofing: Your brand looks official; impostors don’t
As I read earlier, emojis and fancy subject lines are fun, but a missing logo in a sea of branded content? That sends the wrong signals.
In short, your emails deserve to look like you.
If you’re curious to test it yourself or want someone to check your setup, you know I’m just a reply away. Let’s make your emails pop and prove they’re real.
Till next time,
Edgar
