Phishing Awareness Simulation: Boost Success With Simulated Campaigns

This post is your internal phishing test guide: from launching a realistic phishing simulation for companies to training employees to spot phishing attempts. Discover best practices for phishing simulations, how to measure phishing training results metrics, and ways to strengthen your team with security awareness phishing emails. If preventing costly breaches is your goal, this phishing awareness campaign playbook is a must-read.

Hey there,

You know, the kind of sunshine that looks friendly but makes your laptop overheat after 10 minutes on the patio.

Might be nature’s way of saying “stop working, start relaxing,” but here we are.

Speaking of things that look friendly but aren’t. You ever get that email saying your invoice is overdue, but you don’t even remember sending one.

Yep. Classic phishing setup. And honestly? A learning moment for your team. From different articles I’ve read (mostly, scanned) and youtube how-tos videos, here’s how it can be a learning moment:

A phishing simulation shouldn’t be about finger-pointing. It’s about learning. Start with intention:

  • Are you measuring risk?

  • Building instincts?

  • Benchmarking behavior across departments?

Define your goal, if you’re not sure, start with an email security risk assessment to establish a baseline.

Let’s face it: no one’s clicking an email from “Prince Anthony of Nigeria.” But a “failed payroll deposit”? That gets attention.

Effective security awareness phishing emails mimic the real thing:

  • Overdue invoices
  • HR policy updates
  • Login alerts
  • Internal file share requests

Just subtle red flags, and a good reason to pause.

Clicked links shouldn’t lead to scolding. They should lead to learning.

Redirect users to a custom landing page that:

  • Highlights what they missed
  • Points out clues they could’ve caught
  • Links to security awareness training programs

This isn’t about shame. It’s about sharpening instincts. Don’t obsess over opens and clicks alone. 

Remember: The smarter move is to look at phishing training results metrics, then use those insights to refine future campaigns. 

You’re not running a trap. You’re building resilience. You don’t fix phishing risk with a PowerPoint.

You train. You simulate. You adapt.

And if you’re wondering where to begin, well we can help with that.

Until next time,
Edgar