Happy New Year, Happy 2025

Is that time of the year? Time flies cliche, but I feel that yesterday was summer, and I’m under 3 feet of snow now.

It’s been a while since I wrote a newsletter. Writing a newsletter is not all about finding a topic and putting words together in half-decent English; it’s about understanding, researching, fact-checking, and making it unique for the reader.  

Let me give another jab at one of my favourite topics, “Email Marketing.”😁

Are we creatures of habit who get stuck on something? Do we embrace and accept a bad ROI? Those Low Open Rates? When is it enough, and we decide to make a change? 

I’ve been doing this too long, and I’ve seen such a different approach. But who can learn from the other?

On the one hand, we have that big publisher sending 2 million emails daily or more, ready to find the best CPM and delivery even if it will only increase the Open Rate by 1%. They’re prepared to jump into it to get more ROI, push the ESP, and demand better IPs and prices to keep their traffic. 

On the other hand, business owners use NewsLetters to share their messages, case studies, Stores Owners that send promotions to try to generate more direct revenue. But live in close ecosystems attached to providers with larger CPM.

So what puzzles me is when we say enough is enough and we try to let go and push back. 😲

Klayvio for Shopify Stores 👎

Do you know how many ESPs provide similar functions at half the price? When Klayvio was released in 2012 and pushed the integration with Shopify, it was ahead of the curve, but it has been more than ten years. 

It’s the same for MailChimp and SendGrid for SMB, there is better out there! Keep in mind there are many more options available, including pre-paid, shared domains, shared IPs, Dedicated IPs, customer journeys, etc.

🥁🥁🥁🥁🥁

Numbers are out.

Everyone is starting to release reports and analytics. Some big names have released very detailed information for 2024, which looks impressive.

• ROI for 2024: Between 34$ to $46 for every $1 spent
• 39% of email users check 3-5 times a day; 27% check their email 10-20 times a day
• B2B Email Marketing increased in 2024: Thank you, Apollo.io and lead gen companies
• 41% of email views come from mobile devices.
• The estimated email marketing revenue for 2024 worldwide is 12.33 billion.

Some Interesting reading Material:

Forbes released a fascinating article titled “49 Email Marketing Statistics In 2024” and HubSpot’s “The Ultimate List of Email Marketing Stats That We Think You Should Know.” Just FYI, I don’t endorse or work with HubSpot. However, I do like their information. Some close friends at TinyEmail released another excellent article, “Crafting Personalized Emails for Maximum Impact in 2024” which contributes to our fun fact.

Fun Fact: Emails that are personalized increase open rates by 26%.

While Forbes looks into ROI and Analytics, HubSpot looks more into the marketplace side and what to do or not do while mass emailing. TinyEmail takes an approach of what to do and not to do on personalization.